Companies have been trying for years to ‘break the code’ with respect to leveraging social media to drive acquisitions.  Posting content, sharing content, hiring influencers, being able to track the network journey of a shared post by user and sharing platform, understanding the organic referral analytics beyond the initial direct referral channel, and many other valuable insights and actions are all required to understand how to best invest your marketing spend when it comes to Social Media marketing for audience acquisition.  There are several tools available that when combined, can help with a few of these things but until now, there just hasn’t been a cost-effective way to build a viral acquisition amplification strategy/ campaign that leverages existing owned and paid media to drive traffic and conversions exponentially, through multiple generations – all in a single tool/ platform.

The goal with using RYPL.io™ attached to your acquisition campaigns is to significantly increase the value of your existing media audience assets by leveraging them to organically drive more qualified traffic through existing social relationships with trusted, likeminded friends and followers.  Going with the ‘300 followers’ social stat, let’s use the following assumptions:

• You have a subscriber list of 2,000
• You incentivize them to share an exciting offer with their social networks
• That offer further incentivizes those who engage to further share with their audiences
• We will use a 50% share rate and a 2% conversion-to-acquisition rate
• 1,000 people will share, your reach will grow to 300,000 and you will acquire 6,000 at the direct level.
• If 50% of those direct referral acquisitions share  (3,000), your reach would further increase by 900,000 and you would acquire an additional 18,000 at the 1st indirect level.
• 50% at that level who share (9,000) would increase your reach even further by 2,700,000 and further generate 54,000 new acquisitions.
• Rinse & Repeat…

So by starting with existing media and not using any paid media, you were able to generate 78,000 new acquisitions – but you would only be charged for the initial 6,000 direct referral acquisitions.  At a CPA of $25, your Amplification CPA is actually reduced to $1.92!

All of the resources to do this in campaign after campaign are included in the RYPL.io™ platform and you can run as many campaigns as you can manage.

This is how you use one pay-for-performance platform to redirect your paid media budget from limited acquisition channels to a single, virtually unlimited acquisition program.

Normally, users are limited to only being able to share within a single platform.  As a result – shared posts within a platform were only limited to the reach that was available within that platform.  RYPL.io™ campaign applets exist outside of social platforms, allowing for the generation of cross-platform sharing – freeing users to share across multiple platforms – thereby significantly increasing the reach of each share made – and growing the sharing potential exponentially.  You can now make any post go viral!

The execution of a RYPL.io™ share creates a unique link that drives a user to the external campaign page and tracks the platform that executed the share, the campaign ID and the user who made the share – and connects them to anyone who further shares from there, forming a ‘parent-child’ relationship that allows for the creation of a ‘sharing genealogy’ which then creates a powerful visual – and valuable, actionable cross-platform data insights, demonstrating the power of the RYPL effect (amplification) of each share.

Now you can leverage incentives like contests and offers to drive viral amplification through organic referrals.  Through the creation of our proprietary ‘appless-sharing’ technology, RYPL.io™ removed itself from the limitations imposed through restrictive social platform policies that blocked incentivized sharing.  Most social platforms have tried to force campaign designers to use that platform’s built-in sharing apps, by claiming that this will help them compile multiple data points about each user that engages.  This allowed them to build an automated approval process for each campaign, giving them the ability to block any campaign that was seen to be incentivizing sharing.  This approval process slowed the ability to launch campaigns to a snail’s pace.  Initially the data points they offered were quite valuable, but with privacy legislation that was subsequently introduced, restrictions were enforced that significantly reduced the legal availability of many of those data points, rendering the use and value of these social platform apps virtually pointless.  RYPL.io™’s ‘appless-sharing’ technology removed itself from these restrictions by empowering the user to share a post from outside the platform – without the requirement of the social platform’s sharing apps – therefore eliminating their control over incentivized sharing.