Publishing

Authors love to amplify their work.  They can identify their audience of fans and empower them to spread the word whenever a new title is being released.

Publishing Case Studies

Lost Boy

This campaign was run to create a sharing amplification for the digital short Lost Boy It was targeted to existing…

Gray Mountain

Primary call to action enter to win one of ten signed hard cover copies of Gray Mountain from John Grisham…

The Guest Room

Primary call to action enter to win a signed hard cover and an autographed library of 18 books Sharing call…

Make Something Up

Primary call to action enter to win a signed hard cover of Make Something Up and a $50 VISA gift…

Long Road To Mercy

Primary call to action was to enter to win one of 8 signed hard cover copies of Long Road To…

The Whistler

This campaign was run to create a sharing amplification for the launch of John Grisham s The Whistler It was…

Witness To A Trial

This campaign was run to create a sharing amplification for the digital short Witness to a Trial It was targeted…

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Build a database of your customers and create a direct relationship with them then leverage them to drive direct and…

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Whether for new accounts credit cards investments or any other financial service leverage your list of existing happy customers to…

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Lost Boy

This campaign was run to create a sharing amplification for the digital short Lost Boy. It was targeted to existing fans to build social momentum and awareness but to also leverage the digital version to reach a younger demographic. The program achieved significant success with these objectives.

Scroll below to review campaign metrics
    • Media Budget: $750
    • Cost Of Opt-In: $.41
    • FB Referral Impressions: 262,288
    • FB Personal Referral CPM: $.34
    • TW Referral Impressions: 77,376
    • TW Personal Referral CPM: $.10

CONVERSION FUNNEL:

    • Campaign Visits: 16,131
    • Campaign Entries: 2,727 (16.9% conversion of visits to entry)
    • Campaign Opt-ins: 1,788 (11% conversion of entries to opt-in)

FAN SHARING STATS:

    • 1,730 fans shared on multiple platforms
    • Facebook Shares: 776 creates 262,288 – 1st person referrals
    • Twitter Shares: 372 creates 77,376 – 1st person referrals
    • Email Shares: 182 creates 36,400 – 1st person referrals
    • LinkedIn Shares: 130 – 1st person referral
    • Pinterest: 314 creates 71,906 – 1st person referrals

FAN SHARE CONVERSION:

    • Free sharing created: 448,100 1st person referral impressions
    • 7,261 visits came from fan sharing 45% of total traffic

FAN INFLUENCER STATS:

    • 782 influencers brought in at least 1 visitor
    • Top influencer brought in – 126 visits
    • Top influencer brought in – 12 entrants
    • Top Opt-in influencer brought in – 12 opt-ins

PROGRAM AVERAGE DEMO:

    • 80.1% Female
    • 19.9% Male

PROGRAM AVERAGE AGE:

    • 18-24 – 15.71%
    • 25-34 – 22.71%
    • 35-44 – 19.97%
    • 45-54 – 20.19%
    • 55-64 – 14.98%
    • 65+ – 6.44%

TRAFFIC MEDIUM:

    • Desktop 21%
    • Mobile 68.6%
    • Tablet 10.3%

REACH:

    • US – 94%
    • CAN – 1.61%
    • International – 4.39%

PUBLISHING

The Whistler

This campaign was run to create a sharing amplification for the launch of John Grisham’s The Whistler. It was targeted to existing Grisham fans to build social momentum, grow awareness and attract new consumers from a younger demographic. The program achieved significant success with these objectives.

whistler
Scroll below to review campaign metrics
    • Media Budget: $7,500
    • Cost Of Opt-in: $.23
    • FB Referral Impressions: 2,714,478
    • FB Personal
    • Referral CPM: $.36
    • TW Referral Impressions: 754,832
    • TW Personal Referral CPM: $.10

CONVERSION FUNNEL:

    • Campaign Visits: 147,985
    • Campaign Entries: 51,997 (35% conversion of visits to entry)
    • Campaign Opt-ins: 32,421 (62% conversion of entries to opt-in)

FAN SHARING STATS:

    • 9,276 fans shared 12,719 times on multiple platforms
    • Facebook Shares: 8,061 creates 2,714,478 – 1st person referrals
    • Twitter Shares: 3,629 creates 754,832 – 1st person referrals
    • Email Shares: 924- 1st person referrals
    • LinkedIn Shares: 276 – 1st person referral
    • Share Link: 303 – 1st person referrals
    • FAN SHARE CONVERSION:

Free sharing created:

    • 3,470,813 1st person referral impressions
    • 24,381 visits came from fan sharing

FAN INFLUENCER STATS:

    • 5,167 influencers brought in at least 1 visitor

BENCH MARK DEMOGRAPHIC:

    • 78% Female
    • 22% Male

BENCH MARK AGE:

    • 18-24 – 1.5%
    • 25-34 – 4.2%
    • 35-44 – 9.1%
    • 45-54 – 19.7%
    • 55-64 – 34.8%
    • 65+ -30.7%

TRAFFIC MEDIUM:

    • Desktop 56%
    • Mobile 36%
    • Tablet 8%

PROGRAM AVERAGE DEMO:

    • 75.3% Female
    • 24.7% Male

PROGRAM AVERAGE AGE:

    • 18-24 – 3.75>%
    • 25-34 – 10.57%
    • 35-44 – 14.93%
    • 45-54 – 24.65%
    • 55-64 – 30.55%
    • 65+ -15.55%

REACH:

    • US – 84.50%
    • CAN – 12%
    • International 3.5%

PUBLISHING

WITNESS TO A TRIAL

This campaign was run to create a sharing amplification for the digital short Witness to a Trial. It was targeted to existing Grisham fans to build social momentum and awareness but to also leverage the digital version to reach a younger demographic. The program achieved significant success with these objectives.

witness_trial.jpeg
Scroll below to review campaign metrics
    • Media Budget: $1,500
    • Cost Of Opt-In: $0.21
    • FB Referral Impressions: 906,854
    • FB Personal Referral CPM: $0.60
    • TW Referral Impressions: 527,072
    • TW Personal Referral CPM: $0.35

CONVERSION FUNNEL:

    • Campaign Visits: 43,570
    • Campaign Entries: 15,578 (36% conversion of visits to entry)
    • Campaign Opt-ins: 6,878 (44% conversion of entries to opt-in)

FAN SHARING STATS:

    • Total Shares: 3,651 fans shared 5,720 times on multiple platforms
    • Facebook Shares: 2,534 creates 906,854 – 1st person referrals
    • Twitter Shares: 2,534 creates 527,072 – 1st person referrals
    • Email Shares: 373 – 1st person referrals
    • LinkedIn Shares: 130276 – 1st person referral
    • Share Link: 148 – 1st person referrals

FAN SHARE CONVERSION:

    • Free sharing created: 1,433,926 1st person referral impressions
    • Visits from free sharing: 18,729 visits came from fan sharing – 43% of total traffic

FAN INFLUENCER STATS:

    • 2,807 influencers brought in at least 1 visitor
    • Top influencer brought in: 372 visits
    • Top influencer brought in: 288 entrants
    • Top Opt-in influencer brought in: 144 opt-ins

PROGRAM AVERAGE DEMO:

    • 71% Female
    • 29% Male

PROGRAM AVERAGE AGE:

    • 18-24 – 4.43%
    • 25-34 – 13.94%
    • 35-44 – 19.18%
    • 45-54 – 26.4%
    • 55-64 – 26.58%
    • 65+ -9.42%

TRAFFIC MEDIUM:

    • Desktop 62%
    • Mobile 28%
    • Tablet 10%

REACH:

    • US – 81%
    • CAN – 15%
    • International 4%

Publishing

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Gray Mountain

Primary call to action, enter to win a signed hard cover copy of Gray Mountain from John Grisham. Sharing call to action was to share for your chance to win the entire autographed Grisham library in hard cover.

 

Media: Television, Online, P.O.S, Newspaper, Radio, Mobile, Taxi TV and Social Media Ads. 70% of all opt-ins were matched with age, gender, house hold income, marital status, children & more.

Scroll below to review campaign metrics
    • Media Budget: $25,000
    • Cost Of Opt-In: $.40
    • FB Referral Impressions: 8,067,046
    • FB Personal Referral CPM: $.32
    • TW Referral Impressions: 1,114,790
    • TW Personal Referral CPM: $.04

CONVERSION FUNNEL:

    • Campaign Visits: 354,873
    • Campaign Entries: 130,354 (48.38% conversion of visits to entry)
    • Campaign Opt-ins: 61,498 (17.3% conversion of entries to opt-in)

FAN SHARING STATS:

    • 26,688 fans shared on multiple platforms
    • Facebook Shares: 23,867 creates 8,067,046 – 1st person referrals
    • Twitter Shares: 5,438 creates 1,114,790 – 1st person referrals
    • Email Shares: 381 – 1st person referrals
    • LinkedIn Shares: 3,872 – 1st person referral
    • Share Link: 1,538 – 1st person referrals

FAN SHARE CONVERSION:

    • Free sharing created: 9,181,836 1st person referral impressions
    • 58,284 visits came from fan sharing 16% of total traffic

FAN INFLUENCER STATS:

    • 4,004 influencers brought in at least 1 visitor
    • Top influencer brought in – 5,938 visits
    • Top Opt-in influencer brought in – 3,205 opt-ins

PROGRAM AVERAGE DEMO:

    • 71% Female
    • 29% Male

PROGRAM AVERAGE AGE:

    • 18-24 – 0%
    • 25-34 – 7%
    • 35-44 – 15%
    • 45-54 – 24%
    • 55-64 – 31%
    • 65+ – 23%

TRAFFIC MEDIUM:

    • Desktop – 31%
    • Mobile – 55%
    • Tablet – 13%

REACH:

    • US – 81%
    • CAN – 15%
    • International – 4%

PUBLISHING

Long Road To Mercy

Primary call to action was to enter to win one of 8 signed hard cover copies of Long Road To Mercy. Sharing call to action was to share to win a grand prize of an entire hardcover, autographed library of David Baldacci’s books.


MEDIA: Facebook Ads

Scroll below to review campaign metrics

CONVERSION FUNNEL

    • Campaign Visits: 37,160
    • Campaign Entries: 14,758 (39.71% conversion of visits to entry)
    • Campaign Opt-ins: 8,891 (60.24% conversion of entries to opt-in)

FAN SHARING STATS:

    • 669 fans shared on multiple platforms
    • Facebook Shares: 441
    • Twitter Shares: 196
    • Pinterest Shares: 8
    • Share Link: 24

FAN SHARE CONVERSION:

    • 13,844 visits came from fan sharing 37% of total traffic
    • 13,844 visits created 310 new contacts

FAN INFLUENCER STATS:

    • 868 influencers brought in at least 1 visitor
    • Top influencer brought in – 203 visits

PROGRAM AVERAGE DEMO:

    • 72.79% Female
    • 27.21% Male

PROGRAM AVERAGE AGE:

    • 18-24 – 0.56%
    • 25-34 – 4.19%
    • 35-44 – 9.06%
    • 45-54 – 17.12%
    • 55-64 – 29.59%
    • 65+ – 39.48%

TRAFFIC MEDIUM:

    • Desktop – 25.25%
    • Mobile – 55.74%
    • Tablet – 19.01%

PUBLISHING

The Guest Room

Primary call to action, enter to win a signed hard cover and an autographed library of 18 books.  Sharing call to action was to earn extra ballots for sharing.


Media: Facebook

Scroll below to review campaign metrics
    • Media Budget: $1,000
    • Cost Of Opt-In: $.39
    • FB Referral Impressions: 304,538
    • FB Personal Referral CPM: $.30
    • TW Referral Impressions: 21,840
    • TW Personal Referral CPM: $.02

CONVERSION FUNNEL:

    • Campaign Visits: 8,629
    • Campaign Entries: 3,581 (41% conversion of visits to entry)
    • Campaign Opt-ins: 2,562 (30% conversion of entries to opt-in)

FAN SHARING STATS:

    • 915 fans shared on multiple platforms
    • Facebook Shares: 901 creates 304,538 – 1st person referrals
    • Twitter Shares: 105 creates 21,840 – 1st person referrals
    • Email Shares: 95 – 1st person referrals
    • LinkedIn Shares: 8 – 1st person referral
    • Share Link: 10- 1st person referrals

FAN SHARE CONVERSION:

    • Free sharing created: 326,378 1st person referral impressions
    • 1,453 visits came from fan sharing 17% of total traffic

FAN INFLUENCER STATS:

    • 194 influencers brought in at least 1 visitor
    • Top influencer brought in – 10 visits

PROGRAM AVERAGE DEMO:

    • 87% Female
    • 13% Male

PROGRAM AVERAGE AGE:

    • 18-24 – 2.6%
    • 25-34 – 6.3%
    • 35-44 – 8.9%
    • 45-54 – 16.9%
    • 55-64 – 34.9%
    • 65+ – 31%

TRAFFIC MEDIUM:

    • Desktop – 25.15%
    • Mobile – 47.51%
    • Tablet – 27.34%

REACH:

    • US – 81%
    • CAN – 15%
    • International – 4%

PUBLISHING

Make Something Up

Primary call to action, enter to win a signed hard cover of Make Something Up and a $50 VISA gift card.  The sharing call to action was to share to win an autographed book and an autographed Fight Club 2 comic book.

 

Media: Facebook Ads

Scroll below to review campaign metrics
    • Media Budget: $500
    • Cost Of Opt-In: $.27
    • FB Referral Impressions: 303,186
    • FB Personal Referral CPM: $.49
    • TW Referral Impressions: 35,260
    • TW Personal Referral CPM: $.49

CONVERSION FUNNEL:

    • Campaign Visits: 4,858
    • Campaign Entries: 2,522 (51.9% conversion of visits to entry)
    • Campaign Opt-ins: 1,912 (39% conversion of entries to opt-in)

FAN SHARING STATS:

    • 61 fans shared on multiple platforms
    • Facebook Shares: 897 creates 303,186 – 1st person referrals
    • Twitter Shares: 172 creates 35,260 – 1st person referrals
    • Email Shares: 70 – 1st person referrals
    • LinkedIn Shares: 3 – 1st person referral
    • Share Link: 1 – 1st person referrals

FAN SHARE CONVERSION:

    • Free sharing created: 326,378 1st person referral impressions
    • 1,453 visits came from fan sharing 17% of total traffic

FAN INFLUENCER STATS:

    • 194 influencers brought in at least 1 visitor
    • Top influencer brought in – 10 visits

PROGRAM AVERAGE DEMO:

    • 51.7% Female
    • 48.30% Male

PROGRAM AVERAGE AGE:

    • 18-24 – 14.3%
    • 25-34 – 52.9%
    • 35-44 – 22.8%
    • 45-54 – 5.9%
    • 55-64 – 3.2%
    • 65+ – 0.75%

TRAFFIC MEDIUM:

    • Desktop – 10%
    • Mobile – 60.77%
    • Tablet – 0.4%

PUBLISHING