Standard amplification is where an ad, post, promo or other content is boosted to appear to a small group of additional people in a single degree of separation. Most social platforms offer paid amplification to ‘boost’ the reach of your content. RYPL.io™’s Hyper-Boost Amplification technology uses our proprietary ‘Engineered Virality’ IP to incentivize your existing owned media, paid media or even earned media audiences to engage and further share your content, capturing each new visitor as a referral and creating a chain-reaction of incentivized, tracked sharing that moves your content beyond its original channel, cross-pollinating across multiple social and messaging platforms within the greater social media ecosystem. This expands the content’s reach exponentially to additional social audiences made up of likeminded people in trusted relationships, allowing you to capture hundreds and even thousands of additional qualified referrals that may have otherwise been missed – and significantly growing your audience while massively reducing your cost of acquisition.