Each automated organic direct referral generated is $20USD. So if the portion of your ad budget allocated to automated referral generation is $5,000 as an example, that means you’d be guaranteed to generate 250 direct referrals, and unlimited indirect referrals.
The goal with lead generation is to reduce your cost of acquisition (CoA). The most efficient way to do this is by increasing the number of leads acquired with the same budget. A standard practice to do this is AB testing, using analytics to see which of multiple ads are performing best and then moving your budget to those ads, turning off the lower performing ones.
Rypl.io gives you an additional edge by empowering you to generate thousands of additional leads or ‘referrals’ organically, without having to increase your budget.
We use the ‘split-budget’ concept where you put 50% of your budget to your current ad strategy and the other 50% to automated organic referral generation.
You will generate direct referrals – referred directly from those leads you acquired from your ads, and you will generate indirect referrals – those who are referred indirectly from those direct referrals, who then further generate more indirect referrals, who also generate additional indirect referrals and so on, ‘ad infinitum’, or until the campaign closes.
You only pay for the direct referrals and they only stop once the allocated budget portion is completed.
EXAMPLE:
If you have a budget of $10,000 for digital ads which typically generates 500 leads, with the automated organic referral generation process, you would simply apply 50% of that budget to the same digital ads to get 50% of the results (250 leads) – and you would then apply the other 50% to automated organic referral generation to generate 250 direct referrals and an unlimited amount of indirect referrals. Every indirect referral continues to lower your CoA and you are always getting more referrals that you would without automated organic referral generation.
A campaign typically runs for 30 days. When you reach your budget target prior to the end of a campaign, you have the option of stopping the ‘direct’ portion of the campaign and letting the ‘indirect’ portion continue to generate referrals. If you wish to continue acquiring direct referrals for the balance of the campaign period, you can leave the full campaign running and you simply pay the set direct referral rate for all the direct referrals generated during the campaign.
We’ve created a simple calculator to help demonstrate the drastic drop in CoA that occurs when you automate your referral generation.
We believe in the ‘hands-on’ approach and strong campaign support to get the most out of every campaign. That’s why we do all the heavy lifting. This allows for a campaign to be set up, tested and running live within as low as 24 hours! Simply click the button below, fill in and submit the form, and we will reach back to set up a time to chat and discuss the details of your campaign.
Experience the simplicity of Amplification right now. Take a test drive by filling in this form and submitting it. You will then be invited with an incentive to share. Once you’ve shared, you’ll be appreciated! Contact us using chat if you have any questions.
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Enter your budget between $500 and $1,000,000USD, and play with the # of Indirect Referrals Per Generation and # of Generations. You’ll quickly see the power of amplification automation to drive down acquisition costs!
