eliminate paid ads
By Transitioning To Amplification
Every subscriber or lead you have acquired for your business is connected to one or more social communities filled with likeminded friends or colleagues who have similar interests. If they’re into sports, they will have many of connections to other folks who are into sports. If they support a certain cause, they will have connections with other likeminded people that would be the right profile to support that cause. Tap into these extended relationships and communities by activating ‘organic influence’ within your existing paid and owned audiences.
Organic Influence is at the heart of every viral campaign – and happens when a direct relationship you have is motivated to share exciting content or offers from you, as a post or message on their preferred social network or messaging platforms. This creates indirect referrals from within their audience – that convert to direct acquisitions for you.
The little red man at the top of this ‘people pyramid’ represents someone who is already in your existing audience. Let’s call him ‘Tom’. Tom has friends who like the same things. For example, Tom is a hunter – and many of his friends are also into hunting. Tom is incentivized to share a hunting promotion with his friends in the communities he is a part of. He only shares once. Tom’s friends see the promo post he shared on their newsfeed and engage in the promo. They are considered ‘Direct Referrals’ to Tom. These ‘Directs’ also share on their social feeds because they too want the incentive being offered. Their friends who engage in the promo are considered ‘Indirect Referrals’ to Tom. And when these ‘Indirects’ share the promo, even more Indirect Referrals are acquired.
Tom, who was in your existing audience, got 3 Direct Referrals. Those 3 Directs generated a total between them of 16 Indirects through sharing that reached into multiple levels of network relationships. This results in a total of 19 acquisitions – but with Amplification, you will only pay for the top-level 3 Direct acquisitions. The additional 16 qualified acquisitions are completely free!
THAT’S THE POWER OF RYPL.IO™ AMPLIFICATION – IT’S EXPONENTIAL ACQUISITION!
And when the owned audience you’ve generated is big enough, you can literally stop running paid ‘spray campaigns’ that keep your CPA high – and begin to focus on your valuable owned audience, using organic influence amplification for all your future audience building.
