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Cross-Platform Lookalike Audience
Aligning with the old adage that ‘birds of a feather flock together’, amplification extends the concept of lookalike campaigns, which target audiences similar to your best customers to a broader and more dynamic landscape. While platforms like Facebook’s lookalike audience targeting feature are powerful, they are confined to only that platform’s ecosystem. Rypl.io, however, democratizes and multiplies this invaluable lookalike capability across all social network and messaging platforms, automating the amplification process and allowing B2C companies to scale their marketing efforts far beyond a single platform’s limitations. This gives you the ability to track and map the network relationship data of sharing activity across all social and messaging platforms, delivering cross-platform analytics on shares, platforms, media (owned, paid, earned), specific channels, strongest organic influencers and much more, empowering you to optimize each new amplification campaign for greater results. You just can’t get this valuable cross-platform relationship data with manual, do-it-yourself sharing strategies.
How Rypl.io Enhances Lookalike Campaigns Across Platforms
Incentivized Sharing
Rypl.io introduces an element of incentivization, encouraging users to share campaigns within their networks. By incentivizing users to share a campaign using a valuable incentive that drives them back to your business, you motivate those users to engage in a greater measure, resulting in gaining access to their network of trusted relationships, where you will discover many layers of prospective ‘lookalike’ customers.
Multi-Platform Reach
Unlike Facebook’s lookalike campaigns, which focus on just their platform, Rypl.io’s approach enables businesses to reach potential customers wherever they spend their time online. Sharing using Rypl.io allows you to span all major social media platforms (e.g., Instagram, Twitter, LinkedIn, Tik Tok) and even includes messaging apps (e.g., WhatsApp, Telegram, Messenger). This creates a more comprehensive and unified campaign that can reach lookalike audiences across multiple platforms, ensuring no opportunity is missed.
Network Amplification
As users share content, Rypl.io’s system leverages the concept of network effects. Each share introduces the campaign to a new audience, who are then incentivized to share it within their own circles. This results in a viral amplification or ‘rypl’ effect where your marketing message can reach deep into multiple networks of likeminded individuals, far beyond the original audience and across multiple social and messaging platforms..
Depth of Reach Through Layers
This amplification doesn’t just increase the breadth of your reach but also the depth. As content moves through multiple layers of networks, each layer consists of people who are increasingly likely to be interested in your product or service because they are connected through the shared interests or social ties of trusted relationships. This is similar to how lookalike audiences are built, but operates on a much larger and more diverse scale.
Summary
Rypl.io expands the principles behind Facebook’s lookalike campaigns into a multi-platform strategy, allowing B2C companies to scale their campaigns across all social and messaging platforms. By leveraging incentivized sharing and network amplification, Rypl.io drives deeper and broader reach into networks filled with people who are naturally aligned with your brand, making your campaigns more effective and far-reaching than ever before.
