This campaign was run to create a sharing amplification for the digital short Witness to a Trial. It was targeted to existing Grisham fans to build social momentum and awareness but to also leverage the digital version to reach a younger demographic. The program achieved significant success with these objectives.
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Performed a Direct Response owned email program to increase Lakota’s owned email database of new customer prospects. 3,057 emails sent to existing customers. There was also a single mention during a show to drive traffic.
Grow a B2B customer prospect database through social and influencer marketing to increase new business account growth of credit accounts through Pay Per Click and Social advertising.
Online game company was looking to increase its game conversion rates using social media and influencers. Visitors were provided the ability to get a discount for purchase and an additional discount is they shared the offer with friends and family.
