This campaign was run to create a sharing amplification for the digital short Lost Boy. It was targeted to existing fans to build social momentum and awareness but to also leverage the digital version to reach a younger demographic. The program achieved significant success with these objectives.
Primary call to action, enter to win one of ten signed hard cover copies of Gray Mountain from John Grisham. Sharing call to action was to share for your chance to win the entire autographed Grisham library in hard cover.
Media: Television, Online, P.O.S, Newspaper, Radio, Mobile, Taxi TV and Social Media Ads. 70% of all opt-ins were matched with age, gender, house hold income, marital status, children & more.
Primary call to action, enter to win a signed hard cover and an autographed library of 18 books. Sharing call to action was to earn extra ballots for sharing.
Media: Facebook
Primary call to action, enter to win a signed hard cover of Make Something Up and a $50 VISA gift card. The sharing call to action was to share to win an autographed book and an autographed Fight Club 2 comic book.
Media: Facebook Ads
Primary call to action was to enter to win one of 8 signed hard cover copies of Long Road To Mercy. Sharing call to action was to share to win a grand prize of an entire hardcover, autographed library of David Baldacci’s books.
MEDIA: Facebook Ads
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This campaign was run to create a sharing amplification for the launch of John Grisham’s The Whistler. It was targeted to existing Grisham fans to build social momentum, grow awareness and attract new consumers from a younger demographic. The program achieved significant success with these objectives.
