Performed a Direct Response owned email program to increase Lakota's owned email database of new customer prospects. 3,057 emails sent to existing customers. There was also a single mention during a show to drive traffic.

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      • Clicks/visits: 16,179
      • Increase in traffic from emails sent: 529%
      • Opt-ins in 30 day program: 940
      • Increase in owned email database: 69%
      • Cost of opt-in reduction: 29%
      • Increase in visitor to buyer conversion rate: 32%
      • E-commerce visitor to buyer conversion rate: 9.6%

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