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Witness To A Trial
This campaign was run to create a sharing amplification for the digital short Witness to a Trial. It was targeted to existing Grisham fans to build social momentum and awareness but to also leverage the digital version to reach a younger demographic. The program achieved significant success with these objectives.
View Campaign Metrics
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- Media Budget: $1,500
- Cost Of Opt-In: $0.21
- FB Referral Impressions: 906,854
- FB Personal Referral CPM: $0.60
- TW Referral Impressions: 527,072
- TW Personal Referral CPM: $0.35
CONVERSION FUNNEL:
- Campaign Visits: 43,570
- Campaign Entries: 15,578 (36% conversion of visits to entry)
- Campaign Opt-ins: 6,878 (44% conversion of entries to opt-in)
FAN SHARING STATS:
- Total Shares: 3,651 fans shared 5,720 times on multiple platforms
- Facebook Shares: 2,534 creates 906,854 – 1st person referrals
- Twitter Shares: 2,534 creates 527,072 – 1st person referrals
- Email Shares: 373 – 1st person referrals
- LinkedIn Shares: 130276 – 1st person referral
- Share Link: 148 – 1st person referrals
FAN SHARE CONVERSION:
- Free sharing created: 1,433,926 1st person referral impressions
- Visits from free sharing: 18,729 visits came from fan sharing – 43% of total traffic
FAN INFLUENCER STATS:
- 2,807 influencers brought in at least 1 visitor
- Top influencer brought in: 372 visits
- Top influencer brought in: 288 entrants
- Top Opt-in influencer brought in: 144 opt-ins
PROGRAM AVERAGE DEMO:
- 71% Female
- 29% Male
PROGRAM AVERAGE AGE:
- 18-24 – 4.43%
- 25-34 – 13.94%
- 35-44 – 19.18%
- 45-54 – 26.4%
- 55-64 – 26.58%
- 65+ -9.42%
TRAFFIC MEDIUM:
- Desktop 62%
- Mobile 28%
- Tablet 10%
REACH:
- US – 81%
- CAN – 15%
- International 4%
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