RYPL.io™: The Weapon of Mass Conversion
Activate organic influence
Amplify Your Audience
Create Indirect Referrals
The most valuable asset you own in your B2C business is your existing audience. The larger your audience, the easier it is to generate revenues. So it makes sense to constantly grow your audience, which is comprised of your owned media like customers, subscribers and social followers – and your paid media, for example, acquisitions from paid ads.
Every subscriber or lead you have acquired for your business is connected to one or more social communities filled with like-minded friends or colleagues who have similar interests. If they’re into sports, they will have hundreds of connections to other folks who are into sports. If they support a certain cause, they will have connections with other likeminded people that would be the right profile to support that cause. Tap into these extended relationships and communities by activating ‘organic influence’ within your existing paid and owned audiences. Organic Influence is at the heart of every viral campaign – and happens when a direct relationship you have is motivated to share exciting content or offers from you, as a post or message on their preferred social network or messaging platforms. This creates indirect referrals from within their audience – that convert to direct acquisitions for you.
"This Is The Growth Hack Model Used by DropboxⓇ to Build Their Massive Audience!"
Leverage Your Existing Audience
Using RYPL.io™’s unique yet simple Amplification Technology, you can activate any audience you have access to, creating a large army of organic influencers who become a strong referral channel that will exponentially increase your reach to qualified prospects you otherwise may have never reached. Each new acquisition becomes an additional organic influencer, giving further and deeper access to even greater reach.
Every organic influencer is automatically digitally connected to their direct referrals, who are then connected to any of their referrals that are indirect to you, creating a visual genealogical map and providing invaluable ancestral network relationship metrics unavailable anywhere else.
Like cream that rises to the top, RYPL.io™‘s unique viral tracking technology allows you to identify your strongest organic influencers, empowering you to do things like having an Influencer Program without the cost, or creating a powerful qualified Ambassador Program. You will also be enabled to discover the most effective sharing channels that drive the strongest results for your space.
And because these acquisitions are all referrals, they will significantly drive down your overall cost of acquisition, allowing you to grow your audience with qualified leads much faster, for much less than a traditional paid acquisition program on its own would cost.
It’s easy to get an Amplification Campaign started! Simply create a meaningful incentive (we can provide direction) and then we’ll create the Amplification Applet for the campaign and send you a tiny script to add to your landing page. Your owned media audience (including acquisitions from your paid media campaigns) is activated as an influencer channel or channels.
Amplification Drives CPA Down Exponentially!
Pay less to get exponentially more qualified customers!
RYPL.io™ campaigns work on an Amplification CPA pricing model. There are 5 tiers. Everyone starts at Tier 1, with a CPA of $25 with up to $5K in spend, generating up to 200 Direct Referral Acquisitions. The tiers below show the entire breakdown, with the CPA going down as the acquisition threshold goes up.
Run as many campaigns as you wish – and only ever pay for the Direct (1st-Level) Referral Acquisitions that RYPL.io™ drives in. Any Indirect Referral Acquisitions resulting from those Direct Referrals are always no charge. Click the button below to see an example.
CPA SPEND TIERS
The first tier gives you up to 200 direct referral acquisitions. As your campaign reaches the first threshold, you can either stop, or keep running the campaign at the next CPA threshold. At each new CPA tier, your DRA CPA decreases.
*Remember: Every single Direct Referral produces multiple Indirect Referrals – and all Indirect Referral Acquisitions are free!
Platinum RYPLTier 4 CPA
Budget: From $25K-$50K
+2,500 Direct Acquisitions
Indirect Acquisitions FREE
Titanium RYPLTier 5 CPA
Budget: From $50K-$100K
+10,000 Direct Acquisitions
Indirect Acquisitions FREE
CPA = Cost Per Acquisition
DRA = Direct Referral Acquisitions
IRA = Indirect Referral Acquisitions
What Happens If I Exceed A Tier Threshold?
A campaign typically runs for 30 days. If you reach the allocated number of acquisitions at a given tier prior to the end of the campaign, we can stop the direct acquisition portion of the campaign – but the amplification portion of the campaign will continue for the duration of the campaign. What this means to you is that you get to keep generating indirect referral acquisitions even after you’ve acquired the allocated number of direct referral acquisitions for that tier. If you keep the campaign running and you surpass a tier threshold, you will continue generating DRA’s at the next tier’s designated CPA, until the campaign ends, or until you stop the DRA portion of the campaign.
*TIP: The more exciting the incentive is that you offer, the more sharing you will generate. The more sharing that happens, the more indirect (free) referrals you will acquire.
Let's Get Started!
We believe in the ‘hands-on’ approach and strong campaign support to get the most out of every campaign. That’s why we do all the heavy lifting. This allows for a campaign to be set up, tested and running live within as low as 24 hours! Simply click the button below, fill in and submit the form, and we will reach back to set up a time to chat and discuss the details of your campaign.
"RYPL.io™ is to Social what Google is to Search!"
Here Are Just A Few Examples of Use-Cases That Amplify Very Well
- E-Comm Stores (Shopify, Woo-Commerce, Wix, SquareSpace, etc.)
- Points / Rewards Programs
- Affiliate Programs
- Concerts & Shows (Movies or Live Theatre)
- Sports Events
- Review Sites (Yelp, Yahoo, Google, etc.)
- Paid Digital Ads (Google, Facebook, etc.)
- Stigma Products (420, etc.)
What Makes The RYPL.io™ Platform Unique?
- You have a subscriber list of 2,000
- You incentivize them to share an exciting offer with their social networks
- That offer further incentivizes those who engage to further share with their audiences
- We will use a 50% share rate and a 2% conversion-to-acquisition rate
- 1,000 people will share, your reach will grow to 300,000 and you will acquire 6,000 at the direct level.
- If 50% of those direct referral acquisitions share (3,000), your reach would further increase by 900,000 and you would acquire an additional 18,000 at the 1st indirect level.
- 50% at that level who share (9,000) would increase your reach even further by 2,700,000 and further generate 54,000 new acquisitions.
- Rinse & Repeat...