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The objective of the program was to leverage Owned media properties on the web and social to generate awareness of a new movie series called “Feel Good Movies”. The program was the first in an ongoing program to leverage TV, Paid and Owned media strategies to develop an audience database.
View Campaign Metrics
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- Clicks/visits: 28,680
- Consumers capture rate from clicks/visits: 41%
- Entrants opted-in in 30 day program: 6,901
- Viewers who shared: 1,518
- Opt-ins from sharing: 78%
- Actual first person sharing referral: 771,446
- Influencers captured: 345
- Influencer retained sharing reach: 181,470
- Average cost of opt-in: $0.69
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