The Insider
Develop an audience and influencer base for CBS Entertainment Tonight single star proof of concept to build a digital conversion from broadcast TV with a single mention
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View Campaign Metrics
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- Clicks/visits: 10,326
- Consumers capture rate from clicks/visits: 32%
- Entrants opted-in in 3 day program: 3,357
- Increase in clients email database: 58%
- Viewers who shared: 625
- Actual first person sharing referral: 317,704
- Influencers captured: 235
- Influencer retained sharing reach: 123,610
- Average cost of opt-in: $0.67
TV / Entertainment Case Studies
![](https://rypl.io/wp-content/uploads/2024/02/yes_tv.png)
The objective of the program was to leverage Owned media properties on the web and social to generate awareness of…
![](https://rypl.io/wp-content/uploads/2024/02/entertainment-tonight-1024x971.jpg)
The Client Broadcast Network objective for the program was to integrate Social Media Crowd Sourcing and Social Media to build…
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