The Insider

Develop an audience and influencer base for CBS Entertainment Tonight single star proof of concept to build a digital conversion from broadcast TV with a single mention

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      • Clicks/visits: 10,326
      • Consumers capture rate from clicks/visits: 32%
      • Entrants opted-in in 3 day program: 3,357
      • Increase in clients email database: 58%
      • Viewers who shared: 625
      • Actual first person sharing referral: 317,704
      • Influencers captured: 235
      • Influencer retained sharing reach: 123,610
      • Average cost of opt-in: $0.67

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