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Entertainment Tonight
The Client Broadcast Network objective for the program was to integrate Social Media Crowd Sourcing and Social Media to build a social contact viewer base and incentive momentum towards tuning into the targeted show.
View Campaign Metrics
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- Clicks/visits: 124,408
- Consumers capture rate from clicks/visits: 24%
- Entrants opted-in in 22 day program: 29,857
- Viewers who shared: 12,238
- Actual first person sharing referral: 6,216,794
- Influencers captured: 1,492
- Influencer retained sharing reach: 784,792
- Average cost of opt-in: $0.63
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