Wickfest – UGC

Primary call to action, post your story & a picture of your team to win 1 of 6 WickFest registration spots.  Enter your photo and provide a ‘team story’, the six teams with the most votes at the end of the contest won. Entrants and their networks could vote once a day, each day for the duration of the contest.  Sharing call to action, share your entry to increase your amount of votes

View Campaign Metrics

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CONVERSION FUNNEL:

    • Campaign Visits To Vote: 172,591
    • Campaign Entries: 375

FAN SHARING STATS:

    • 330 shares on multiple platforms
    • Facebook Shares: 111
    • Twitter Shares: 93
    • Instagram Shares: 21
    • Pinterest Shares: 34
    • Share Link: 71

FAN SHARE CONVERSION:

    • 29,179 visits came from fan sharing 17% of total traffic
    • 29,179 visits created 72 new contacts

FAN INFLUENCER STATS:

    • Top entry brought in 31,834 votes
    • Total votes in contest: 107,639

PROGRAM AVERAGE DEMO:

    • 69.51% Female
    • 30.49% Male

PROGRAM AVERAGE AGE:

    • 18-24 – 6.37%
    • 25-34 – 17.52%
    • 35-44 – 25.64%
    • 45-54 – 24.12%
    • 55-64 – 16.40%
    • 65+ – 9.95%

TRAFFIC MEDIUM:

    • Desktop – 5.72%
    • Mobile – 64.97%
    • Tablet – 29.32%

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