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BC Hockey
Primary call to action, post your #SeasonStory & a picture of your team to win a team BP Pizza Party. Enter your photo and provide a ‘team story’, with the team with the most votes winning a $350 Boston Pizza Team Party and BC Hockey swag for their entire team. Runner up prizes included $50 BP gift cards and additional BC Hockey swag. Sharing call to action, share your entry to increase your amount of votes.
View Campaign Metrics
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CONVERSION FUNNEL:
- Campaign Visits To Vote: 31,565
- Campaign Entries: 158
FAN SHARING STATS:
- 113 shares on multiple platforms
- Facebook Shares: 75
- Twitter Shares: 23
- Google+ Shares: 10
- Share Link: 5
FAN SHARE CONVERSION:
- 709 visits came from fan sharing 2% of total traffic
- 709 visits created 84 new contacts
FAN INFLUENCER STATS:
- Top entry brought in 5,423 votes
- Total votes in contest: 13,694
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