BC Lions #1

Primary call to action, enter to win two “operation orange tickets”.  Operation Orange tickets include: flying on the private Lions charter and enjoying a pre-game meal with the team, meeting and chatting with players and coaches, and two VIP tickets to the Lions vs. Stampeders game in Calgary.  Sharing call to action, share for more ballots to win

View Campaign Metrics

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CONVERSION FUNNEL:

      • Campaign Visits: 18,084
      • Campaign Entries: 1,679 (9.28% conversion of visits to entry)
      • Campaign Opt-ins: 1,374 (81.83% conversion of entries to opt-in)

FAN SHARING STATS:

      • 540 fans shared on multiple platforms
      • Facebook Shares: 430
      • Twitter Shares: 246
      • LinkedIn Shares: 12
      • Share Link: 47

FAN SHARE CONVERSION:

      • 12,194 visits came from fan sharing 67% of total traffic
      • 12,194 visits created 302 new contacts

FAN INFLUENCER STATS:

      • 868 influencers brought in at least 1 visitor
      • Top influencer brought in – 343 visits

PROGRAM AVERAGE DEMO:

      • 48.29% Female
      • 51.71% Male

PROGRAM AVERAGE AGE:

      • 18-24 – 4%
      • 25-34 – 24.14%
      • 35-44 – 24.83%
      • 45-54 – 24.44%
      • 55-64 – 14.53%
      • 65+ – 8.07%

TRAFFIC MEDIUM:

      • Desktop – 17.92%
      • Mobile – 72.52%
      • Tablet – 9.57%

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