The Guest Room

Primary call to action, enter to win a signed hard cover and an autographed library of 18 books.  Sharing call to action was to earn extra ballots for sharing. Media: Facebook

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      • Clicks/visits: 11,692
      • Lead of interest: 307
      • Qualified leads: 191
      • Sharing leads: 89
      • Cost per lead from paid media: $27.26
      • Cost per sharing lead: $16.71
      • Reduction in cost of lead acquisition: 55%
      • Leads in negotiations: 14
      • Leads in deposit: 2
      • Sales revenue from leads: $3,500,000

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