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The Guest Room
Primary call to action, enter to win a signed hard cover and an autographed library of 18 books. Sharing call to action was to earn extra ballots for sharing.
Media: Facebook
View Campaign Metrics
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- Clicks/visits: 11,692
- Lead of interest: 307
- Qualified leads: 191
- Sharing leads: 89
- Cost per lead from paid media: $27.26
- Cost per sharing lead: $16.71
- Reduction in cost of lead acquisition: 55%
- Leads in negotiations: 14
- Leads in deposit: 2
- Sales revenue from leads: $3,500,000
Publishing Case Studies
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