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Brokerage was looking to generate consumer leads for the sale of units in a residential condominium project.
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- Clicks/visits: 8,900
- Consumer capture rate from clicks/visits: 49%
- Consumer opt-in from clicks/visits: 23%
- Opt-ins in 30 day program: 2,048
- Consumers who shared: 1,051
- Actual first person sharing referrals: 361,088
- Clicks/visits from sharing: 40%
- Influencers captured: 319
- Influencer retained sharing reach: 167,794
- Qualified residential real estate leads: 126
- Cost per lead: $6.34
- Leads converted to sale: 4
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