Property Guys #2

Brokerage was looking to generate consumer leads for the sale of units in a residential condominium project.

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      • Clicks/visits: 12,031
      • Consumer capture rate from clicks/visits: 32%
      • Consumer opt-in from clicks/visits: 8%
      • Opt-ins in 14 day program: 1,012
      • Consumers who shared: 788
      • Clicks/visits from sharing: 30%
      • Actual first person sharing referrals: 280,800
      • Influencers captured: 258
      • Influencer retained sharing reach: 135,708
      • Qualified residential real estate leads: 87
      • Cost per lead: $4.88

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