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Make Something Up
Primary call to action, enter to win a signed hard cover of Make Something Up and a $50 VISA gift card. The sharing call to action was to share to win an autographed book and an autographed Fight Club 2 comic book.
Media: Facebook Ads
View Campaign Metrics
Click the Toggle button below to view this campaign’s metrics
- Media Budget: $500
- Cost Of Opt-In: $.27
- FB Referral Impressions: 303,186
- FB Personal Referral CPM: $.49
- TW Referral Impressions: 35,260
- TW Personal Referral CPM: $.49
CONVERSION FUNNEL:
- Campaign Visits: 4,858
- Campaign Entries: 2,522 (51.9% conversion of visits to entry)
- Campaign Opt-ins: 1,912 (39% conversion of entries to opt-in)
FAN SHARING STATS:
- 61 fans shared on multiple platforms
- Facebook Shares: 897 creates 303,186 – 1st person referrals
- Twitter Shares: 172 creates 35,260 – 1st person referrals
- Email Shares: 70 – 1st person referrals
- LinkedIn Shares: 3 – 1st person referral
- Share Link: 1 – 1st person referrals
FAN SHARE CONVERSION:
- Free sharing created: 326,378 1st person referral impressions
- 1,453 visits came from fan sharing 17% of total traffic
FAN INFLUENCER STATS:
- 194 influencers brought in at least 1 visitor
- Top influencer brought in – 10 visits
PROGRAM AVERAGE DEMO:
- 51.7% Female
- 48.30% Male
PROGRAM AVERAGE AGE:
- 18-24 – 14.3%
- 25-34 – 52.9%
- 35-44 – 22.8%
- 45-54 – 5.9%
- 55-64 – 3.2%
- 65+ – 0.75%
TRAFFIC MEDIUM:
- Desktop – 10%
- Mobile – 60.77%
- Tablet – 0.4%
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