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Lost Boy
This campaign was run to create a sharing amplification for the digital short Lost Boy. It was targeted to existing fans to build social momentum and awareness but to also leverage the digital version to reach a younger demographic. The program achieved significant success with these objectives.
View Campaign Metrics
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- Media Budget: $750
- Cost Of Opt-In: $.41
- FB Referral Impressions: 262,288
- FB Personal Referral CPM: $.34
- TW Referral Impressions: 77,376
- TW Personal Referral CPM: $.10
CONVERSION FUNNEL:
- Campaign Visits: 16,131
- Campaign Entries: 2,727 (16.9% conversion of visits to entry)
- Campaign Opt-ins: 1,788 (11% conversion of entries to opt-in)
FAN SHARING STATS:
- 1,730 fans shared on multiple platforms
- Facebook Shares: 776 creates 262,288 – 1st person referrals
- Twitter Shares: 372 creates 77,376 – 1st person referrals
- Email Shares: 182 creates 36,400 – 1st person referrals
- LinkedIn Shares: 130 – 1st person referral
- Pinterest: 314 creates 71,906 – 1st person referrals
FAN SHARE CONVERSION:
- Free sharing created: 448,100 1st person referral impressions
- 7,261 visits came from fan sharing 45% of total traffic
FAN INFLUENCER STATS:
- 782 influencers brought in at least 1 visitor
- Top influencer brought in – 126 visits
- Top influencer brought in – 12 entrants
- Top Opt-in influencer brought in – 12 opt-ins
PROGRAM AVERAGE DEMO:
- 80.1% Female
- 19.9% Male
PROGRAM AVERAGE AGE:
- 18-24 – 15.71%
- 25-34 – 22.71%
- 35-44 – 19.97%
- 45-54 – 20.19%
- 55-64 – 14.98%
- 65+ – 6.44%
TRAFFIC MEDIUM:
- Desktop 21%
- Mobile 68.6%
- Tablet 10.3%
REACH:
- US – 94%
- CAN – 1.61%
- International – 4.39%
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