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Long Road To Mercy
Primary call to action was to enter to win one of 8 signed hard cover copies of Long Road To Mercy. Sharing call to action was to share to win a grand prize of an entire hardcover, autographed library of David Baldacci's books.
MEDIA: Facebook Ads
View Campaign Metrics
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CONVERSION FUNNEL
- Campaign Visits: 37,160
- Campaign Entries: 14,758 (39.71% conversion of visits to entry)
- Campaign Opt-ins: 8,891 (60.24% conversion of entries to opt-in)
FAN SHARING STATS:
- 669 fans shared on multiple platforms
- Facebook Shares: 441
- Twitter Shares: 196
- Pinterest Shares: 8
- Share Link: 24
FAN SHARE CONVERSION:
- 13,844 visits came from fan sharing 37% of total traffic
- 13,844 visits created 310 new contacts
FAN INFLUENCER STATS:
- 868 influencers brought in at least 1 visitor
- Top influencer brought in – 203 visits
PROGRAM AVERAGE DEMO:
- 72.79% Female
- 27.21% Male
PROGRAM AVERAGE AGE:
- 18-24 – 0.56%
- 25-34 – 4.19%
- 35-44 – 9.06%
- 45-54 – 17.12%
- 55-64 – 29.59%
- 65+ – 39.48%
TRAFFIC MEDIUM:
- Desktop – 25.25%
- Mobile – 55.74%
- Tablet – 19.01%
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