Talk to Us
Gray Mountain
Primary call to action, enter to win one of ten signed hard cover copies of Gray Mountain from John Grisham. Sharing call to action was to share for your chance to win the entire autographed Grisham library in hard cover.
Media: Television, Online, P.O.S, Newspaper, Radio, Mobile, Taxi TV and Social Media Ads. 70% of all opt-ins were matched with age, gender, house hold income, marital status, children & more.
View Campaign Metrics
Click the Toggle button below to view this campaign’s metrics
- Media Budget: $25,000
- Cost Of Opt-In: $.40
- FB Referral Impressions: 8,067,046
- FB Personal Referral CPM: $.32
- TW Referral Impressions: 1,114,790
- TW Personal Referral CPM: $.04
CONVERSION FUNNEL:
- Campaign Visits: 354,873
- Campaign Entries: 130,354 (48.38% conversion of visits to entry)
- Campaign Opt-ins: 61,498 (17.3% conversion of entries to opt-in)
FAN SHARING STATS:
- 26,688 fans shared on multiple platforms
- Facebook Shares: 23,867 creates 8,067,046 – 1st person referrals
- Twitter Shares: 5,438 creates 1,114,790 – 1st person referrals
- Email Shares: 381 – 1st person referrals
- LinkedIn Shares: 3,872 – 1st person referral
- Share Link: 1,538 – 1st person referrals
FAN SHARE CONVERSION:
- Free sharing created: 9,181,836 1st person referral impressions
- 58,284 visits came from fan sharing 16% of total traffic
FAN INFLUENCER STATS:
- 4,004 influencers brought in at least 1 visitor
- Top influencer brought in – 5,938 visits
- Top Opt-in influencer brought in – 3,205 opt-ins
PROGRAM AVERAGE DEMO:
- 71% Female
- 29% Male
PROGRAM AVERAGE AGE:
- 18-24 – 0%
- 25-34 – 7%
- 35-44 – 15%
- 45-54 – 24%
- 55-64 – 31%
- 65+ – 23%
TRAFFIC MEDIUM:
- Desktop – 31%
- Mobile – 55%
- Tablet – 13%
REACH:
- US – 81%
- CAN – 15%
- International – 4%
Publishing Case Studies
This campaign was run to create a sharing amplification for the digital short Lost Boy. It was targeted to existing…
Primary call to action, enter to win a signed hard cover and an autographed library of 18 books. Sharing call…
Primary call to action, enter to win a signed hard cover of Make Something Up and a $50 VISA gift…
Primary call to action was to enter to win one of 8 signed hard cover copies of Long Road To…
This campaign was run to create a sharing amplification for the launch of John Grisham’s The Whistler. It was targeted…
This campaign was run to create a sharing amplification for the digital short Witness to a Trial. It was targeted…
More Case Study Categories
Here are some Ecommerce case studies to review. Amplify your owned and paid media to build a bigger, qualified audience…
Build your audience by identifying and acquiring likeminded viewers from within the social circles of your existing viewers’ relationships….
Build your fan base with simple incentives like game tickets or swag. Drive attendance by promoting each game and amplifying…
Build your client list and incentivize them to draw out potential new clients within their friendship circles and trusted relationships…
Authors love to amplify their work. They can identify their audience of fans and empower them to spread the word…
Build a database of your customers and create a direct relationship with them, then leverage them to drive direct and…
Whether for new accounts, credit cards, investments or any other financial service, leverage your list of existing happy customers to…
