The objective of the program was to leverage Owned media properties on the web and social to generate awareness of a new movie series called “Feel Good Movies”. The program was the first in an ongoing program to leverage TV, Paid and Owned media strategies to develop an audience database.
Develop an audience and influencer base for CBS Entertainment Tonight single star proof of concept to build a digital conversion from broadcast TV with a single mention
The Client Broadcast Network objective for the program was to integrate Social Media Crowd Sourcing and Social Media to build a social contact viewer base and incentive momentum towards tuning into the targeted show.
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