Case Study

The Whistler

This campaign was run to create a sharing amplification for the launch of John Grisham’s The Whistler. It was targeted to existing Grisham fans to build social momentum, grow awareness and attract new consumers from a younger demographic. The program achieved significant success with these objectives.

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Cold-FX

Client was tasked with lowering costs of campaign by amplifying results through Social Media, determining impact of influencers capturing email opt-ins for follow-up marketing and understanding the demographic make-up of opt-ins.

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