Canadian Tire Financial

Grow a database of credit card customers leads through a referral program from existing credit card customers.

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      • Clicks/visits: 21,000
      • Consumer capture rate from clicks/visits: 61%
      • Opt-ins in 45 day program: 13,000
      • Opt-ins selected offers: 24,000+
      • Overall reduction in cost of acquisition: 66%
      • Control group cost: $25.00
      • Program outcome: $2.00
      • Reduction in cost of opt-in: 88%

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