Lost Boy

This campaign was run to create a sharing amplification for the digital short Lost Boy. It was targeted to existing fans to build social momentum and awareness but to also leverage the digital version to reach a younger demographic. The program achieved significant success with these objectives.

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    • Media Budget: $750
    • Cost Of Opt-In: $.41
    • FB Referral Impressions: 262,288
    • FB Personal Referral CPM: $.34
    • TW Referral Impressions: 77,376
    • TW Personal Referral CPM: $.10

CONVERSION FUNNEL:

    • Campaign Visits: 16,131
    • Campaign Entries: 2,727 (16.9% conversion of visits to entry)
    • Campaign Opt-ins: 1,788 (11% conversion of entries to opt-in)

FAN SHARING STATS:

    • 1,730 fans shared on multiple platforms
    • Facebook Shares: 776 creates 262,288 – 1st person referrals
    • Twitter Shares: 372 creates 77,376 – 1st person referrals
    • Email Shares: 182 creates 36,400 – 1st person referrals
    • LinkedIn Shares: 130 – 1st person referral
    • Pinterest: 314 creates 71,906 – 1st person referrals

FAN SHARE CONVERSION:

    • Free sharing created: 448,100 1st person referral impressions
    • 7,261 visits came from fan sharing 45% of total traffic

FAN INFLUENCER STATS:

    • 782 influencers brought in at least 1 visitor
    • Top influencer brought in – 126 visits
    • Top influencer brought in – 12 entrants
    • Top Opt-in influencer brought in – 12 opt-ins

PROGRAM AVERAGE DEMO:

    • 80.1% Female
    • 19.9% Male

PROGRAM AVERAGE AGE:

    • 18-24 – 15.71%
    • 25-34 – 22.71%
    • 35-44 – 19.97%
    • 45-54 – 20.19%
    • 55-64 – 14.98%
    • 65+ – 6.44%

TRAFFIC MEDIUM:

    • Desktop 21%
    • Mobile 68.6%
    • Tablet 10.3%

REACH:

    • US – 94%
    • CAN – 1.61%
    • International – 4.39%

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