Make Something Up

Primary call to action, enter to win a signed hard cover of Make Something Up and a $50 VISA gift card.  The sharing call to action was to share to win an autographed book and an autographed Fight Club 2 comic book. Media: Facebook Ads

View Campaign Metrics

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    • Media Budget: $500
    • Cost Of Opt-In: $.27
    • FB Referral Impressions: 303,186
    • FB Personal Referral CPM: $.49
    • TW Referral Impressions: 35,260
    • TW Personal Referral CPM: $.49

CONVERSION FUNNEL:

    • Campaign Visits: 4,858
    • Campaign Entries: 2,522 (51.9% conversion of visits to entry)
    • Campaign Opt-ins: 1,912 (39% conversion of entries to opt-in)

FAN SHARING STATS:

    • 61 fans shared on multiple platforms
    • Facebook Shares: 897 creates 303,186 – 1st person referrals
    • Twitter Shares: 172 creates 35,260 – 1st person referrals
    • Email Shares: 70 – 1st person referrals
    • LinkedIn Shares: 3 – 1st person referral
    • Share Link: 1 – 1st person referrals

FAN SHARE CONVERSION:

    • Free sharing created: 326,378 1st person referral impressions
    • 1,453 visits came from fan sharing 17% of total traffic

FAN INFLUENCER STATS:

    • 194 influencers brought in at least 1 visitor
    • Top influencer brought in – 10 visits

PROGRAM AVERAGE DEMO:

    • 51.7% Female
    • 48.30% Male

PROGRAM AVERAGE AGE:

    • 18-24 – 14.3%
    • 25-34 – 52.9%
    • 35-44 – 22.8%
    • 45-54 – 5.9%
    • 55-64 – 3.2%
    • 65+ – 0.75%

TRAFFIC MEDIUM:

    • Desktop – 10%
    • Mobile – 60.77%
    • Tablet – 0.4%

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