Long Road To Mercy

Primary call to action was to enter to win one of 8 signed hard cover copies of Long Road To Mercy. Sharing call to action was to share to win a grand prize of an entire hardcover, autographed library of David Baldacci's books. MEDIA: Facebook Ads

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CONVERSION FUNNEL

    • Campaign Visits: 37,160
    • Campaign Entries: 14,758 (39.71% conversion of visits to entry)
    • Campaign Opt-ins: 8,891 (60.24% conversion of entries to opt-in)

FAN SHARING STATS:

    • 669 fans shared on multiple platforms
    • Facebook Shares: 441
    • Twitter Shares: 196
    • Pinterest Shares: 8
    • Share Link: 24

FAN SHARE CONVERSION:

    • 13,844 visits came from fan sharing 37% of total traffic
    • 13,844 visits created 310 new contacts

FAN INFLUENCER STATS:

    • 868 influencers brought in at least 1 visitor
    • Top influencer brought in – 203 visits

PROGRAM AVERAGE DEMO:

    • 72.79% Female
    • 27.21% Male

PROGRAM AVERAGE AGE:

    • 18-24 – 0.56%
    • 25-34 – 4.19%
    • 35-44 – 9.06%
    • 45-54 – 17.12%
    • 55-64 – 29.59%
    • 65+ – 39.48%

TRAFFIC MEDIUM:

    • Desktop – 25.25%
    • Mobile – 55.74%
    • Tablet – 19.01%

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