Long Road To Mercy
Primary call to action was to enter to win one of 8 signed hard cover copies of Long Road To Mercy. Sharing call to action was to share to win a grand prize of an entire hardcover, autographed library of David Baldacci's books.
MEDIA: Facebook Ads
View Campaign Metrics
Click the Toggle button below to view this campaign’s metrics
CONVERSION FUNNEL
- Campaign Visits: 37,160
- Campaign Entries: 14,758 (39.71% conversion of visits to entry)
- Campaign Opt-ins: 8,891 (60.24% conversion of entries to opt-in)
FAN SHARING STATS:
- 669 fans shared on multiple platforms
- Facebook Shares: 441
- Twitter Shares: 196
- Pinterest Shares: 8
- Share Link: 24
FAN SHARE CONVERSION:
- 13,844 visits came from fan sharing 37% of total traffic
- 13,844 visits created 310 new contacts
FAN INFLUENCER STATS:
- 868 influencers brought in at least 1 visitor
- Top influencer brought in – 203 visits
PROGRAM AVERAGE DEMO:
- 72.79% Female
- 27.21% Male
PROGRAM AVERAGE AGE:
- 18-24 – 0.56%
- 25-34 – 4.19%
- 35-44 – 9.06%
- 45-54 – 17.12%
- 55-64 – 29.59%
- 65+ – 39.48%
TRAFFIC MEDIUM:
- Desktop – 25.25%
- Mobile – 55.74%
- Tablet – 19.01%
Publishing Case Studies
This campaign was run to create a sharing amplification for the digital short Lost Boy. It was targeted to existing…
Primary call to action, enter to win one of ten signed hard cover copies of Gray Mountain from John Grisham….
Primary call to action, enter to win a signed hard cover and an autographed library of 18 books. Sharing call…
Primary call to action, enter to win a signed hard cover of Make Something Up and a $50 VISA gift…
This campaign was run to create a sharing amplification for the launch of John Grisham’s The Whistler. It was targeted…
This campaign was run to create a sharing amplification for the digital short Witness to a Trial. It was targeted…
More Case Study Categories
Here are some Ecommerce case studies to review. Amplify your owned and paid media to build a bigger, qualified audience…
Build your audience by identifying and acquiring likeminded viewers from within the social circles of your existing viewers’ relationships….
Build your fan base with simple incentives like game tickets or swag. Drive attendance by promoting each game and amplifying…
Build your client list and incentivize them to draw out potential new clients within their friendship circles and trusted relationships…
Authors love to amplify their work. They can identify their audience of fans and empower them to spread the word…
Build a database of your customers and create a direct relationship with them, then leverage them to drive direct and…
Whether for new accounts, credit cards, investments or any other financial service, leverage your list of existing happy customers to…