BC Lions #2

Primary call to action, enter to win two “Sailgate” pregame ticket.  Sailgate tickets include: access to the pre-game party aboard the Queen of diamonds,  including an awesome DJ, great food and Budweiser beverages. Also included are two tickets to the BC Lions vs. Saskatchewan Roughriders game at BC Place.  Sharing call to action, share for more ballots to win

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CONVERSION FUNNEL:

    • Campaign Visits: 8,722
    • Campaign Entries: 843 (9.67% conversion of visits to entry)
    • Campaign Opt-ins: 651 (77.22% conversion of entries to opt-in)

FAN SHARING STATS:

    • 268 fans shared on multiple platforms
    • Facebook Shares: 235
    • Twitter Shares: 100
    • LinkedIn Shares: 15
    • Share Link: 56

FAN SHARE CONVERSION:

    • 5,518 visits came from fan sharing 63% of total traffic
    • 5,518 visits created 109 new contacts

FAN INFLUENCER STATS:

    • 200 influencers brought in at least 1 visitor
    • Top influencer brought in – 184 visits

PROGRAM AVERAGE DEMO:

    • 42.32% Female
    • 57.68% Male

PROGRAM AVERAGE AGE:

    • 18-24 – 4.57%
    • 25-34 – 29.57%
    • 35-44 – 25.27%
    • 45-54 – 27.69%
    • 55-64 – 8.60%
    • 65+ – 4.30%

TRAFFIC MEDIUM:

    • Desktop – 19.46%
    • Mobile – 73.68%
    • Tablet – 6.86%

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