Wickfest – UGC
Primary call to action, post your story & a picture of your team to win 1 of 6 WickFest registration spots. Enter your photo and provide a ‘team story’, the six teams with the most votes at the end of the contest won. Entrants and their networks could vote once a day, each day for the duration of the contest. Sharing call to action, share your entry to increase your amount of votes
View Campaign Metrics
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CONVERSION FUNNEL:
- Campaign Visits To Vote: 172,591
- Campaign Entries: 375
FAN SHARING STATS:
- 330 shares on multiple platforms
- Facebook Shares: 111
- Twitter Shares: 93
- Instagram Shares: 21
- Pinterest Shares: 34
- Share Link: 71
FAN SHARE CONVERSION:
- 29,179 visits came from fan sharing 17% of total traffic
- 29,179 visits created 72 new contacts
FAN INFLUENCER STATS:
- Top entry brought in 31,834 votes
- Total votes in contest: 107,639
PROGRAM AVERAGE DEMO:
- 69.51% Female
- 30.49% Male
PROGRAM AVERAGE AGE:
- 18-24 – 6.37%
- 25-34 – 17.52%
- 35-44 – 25.64%
- 45-54 – 24.12%
- 55-64 – 16.40%
- 65+ – 9.95%
TRAFFIC MEDIUM:
- Desktop – 5.72%
- Mobile – 64.97%
- Tablet – 29.32%
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