Reach Friends of Your Audience

Accelerate Your Lead Generation

With Hyper-Amplification!

RYPL.io™: Create An Acquistion RYPL

RYPL.io™ offers a unique and straightforward solution to accelerate your lead generation strategies by leveraging your existing audience, amplifying them with incentivized ‘word-of-mouth’ content sharing using organic influence.

Ignite exponential audience growth with RYPL.io™ – a groundbreaking acquisition amplification solution that turns your existing audience into a powerful generator for viral growth. Leverage owned media channels for direct referrals at a fixed rate, and watch as the ‘RYPL’ effect drives unlimited generations of indirect referrals at no cost. Our proven strategy slashes acquisition costs, making each new customer an incredibly affordable asset. Ready to amplify your reach and revolutionize your acquisition game? Let’s schedule a demo and explore the limitless potential of RYPL.io™.

automate organic influence

Amplification: To Create Virality

The most valuable asset you own in your B2C business is your existing audience. The larger your audience, the more revenue that can be generated. So it makes sense to constantly grow your audience…

Leverage Your Existing Audience

Using RYPL.io™’s unique yet simple Amplification Technology, you can activate any audience you have access to, creating a large army of organic influencers who become a strong referral channel that will exponentially increase your reach to qualified prospects you otherwise may have never reached. Each new acquisition becomes an additional organic influencer, giving further and deeper access to even greater reach.

Measure-To-Manage

Next-Level Analytix

As each campaign is running, the platform is tracking a significant amount of meaningful and actionable amplification data that you can use to provide insights towards optimizing each future campaign. For example, a Facebook ad that doesn’t do well with initial conversions may do very well with amplification. An existing audience member or new acquisition may share and generate significant engagement. You can identify these organic influencers and leverage them for future campaigns. You may want to know which social platforms are the most prolific within your space, allowing you to disable the use of platforms that are less used, driving greater reach potential.

Pricing

Leveraging Media

RYPL.io™ drives the cost of acquiring new customers down substantially by leveraging existing audiences (owned media) who are incentivized to share with their social communities filled with likeminded, trusted relationships. This sharing generates direct referral acquisitions. These direct acquisitions are what you pay for (paid media) – and are also incentivized the exact same way, to further generate indirect referral acquisitions. And – all indirect acquisitions generated are free of charge (earned media)! So 1 owned media asset can generate several direct acquisitions, who in turn can further generate hundreds of Indirect Lead Acquisitions at multiple levels, each at no charge.

Media Flow

Existing Audience

You Own

Direct Acquisition

You Pay For

Indirect Acquisition

You Get Free

Pay Less - Get More!

RYPL.io™ campaigns work on an Amplification CPA pricing model. You pay $25 per top-level new ‘Direct Lead Acquisitions’ – and you get unlimited (∞) free qualified Indirect Lead Acquisitions at every level below that. Yes – you read that right – unlimited and free! In our experience, people tend to share at least once, and typically generate a minimum of 2 Indirect Lead Acquisitions each, at each new level.

Click the button below to see an example.

"RYPL.io™ is to Social what Google is to Search!"

We've Compiled Several Successful Amplification Business Case Studies

Take a look at some of the great successes our clients have experienced with Amplification across multiple spaces.

Choose from a business case study category below, click the category and you’ll be taken to the specific case studies for that category. Then, select a case study to see how the organization was able to amplify their audience.

"RYPL.io™: Create a Referral Chain Reaction!"

Below Are a Few Examples of Use-Cases That Amplify Very Well

Check out some examples of use cases that amplify really well. There are a significant number of campaigns we’ve run that have rypl’d nicely – click the button below to see a non-exhaustive list of examples.

Influencer Marketing 2.0

Stop paying for Influencers who don’t influence! The whole point of leveraging influencers is to benefit from their influence. And merely having a large following is a weak indicator of true influence. Without ‘proof’ of influence, you really don’t know if the investment you are going to make in paying an influencer to drive new business your way will in fact bring any level of return. Without that proof, how can you know for sure? The risk is heavily in your court. RYPL.io gives you the data to ‘prove’ authentic influence!

What Makes The RYPL.io™ Platform Unique?

Multigenerational Referral Amplification

Multigenerational Referral Amplification is a marketing concept that describes the process by which a product or service is promoted through multiple generations of referrals or recommendations. It involves a chain reaction of recommendations from one person to another, extending through several layers or generations, thereby amplifying the reach and impact of the original referral.

Here’s how it typically works:

1st Generation: An initial customer or user discovers a product or service and has a positive experience with it. They then refer or recommend it to friends, family, or colleagues.

2nd Generation: Those who received the initial referral become customers or users themselves and, if they have a positive experience, they, in turn, refer the product or service to others in their network.

3rd Generation and beyond: The process continues as each new set of customers or users refers the offering to their own networks, creating a cascading effect of referrals across multiple generations.

Multigenerational Referral Amplification can be highly effective because it leverages trust and personal connections. People are more likely to trust recommendations from friends or family, so each new generation of referrals benefits from this trust. This amplification process can lead to exponential growth in customer acquisition and brand awareness.

It’s important for businesses to facilitate and incentivize referrals to harness this powerful marketing strategy effectively. This might involve referral programs, discounts, or rewards for customers who refer others, encouraging them to participate in the amplification process.

RYPL.io™ is the first and only platform that automates the amplification process to make the content being referred go viral, utilizing organic referral tracking codes to connect users who share with users who engage that share, in a ‘parent-child’ or ‘offspring’ relationship. This allows us to provide you with a network relationship map that shows with both data and visuals, the organic genealogical ancestry, connectivity and virality of each participant in a sharing campaign. Access the reach of each new acquisition, Identify your strongest organic influencers – and demonstrate the actual influence (or lack of influence) of your paid influencers. See which sharing platforms are used the most in a campaign for your space. Understand which media (like digital ads) produce the most organic sharing.

Multigenerational Referral Amplification

Here’s how it typically works:

1st Generation: An initial customer or user discovers a product or service and has a positive experience with it. They then refer or recommend it to friends, family, or colleagues.

All-in-One Platform

Companies have been trying for years to ‘break the code’ with respect to leveraging social media to drive acquisitions. Posting content, sharing content, hiring influencers, being able to track the network journey of a shared post by user and sharing platform, understanding the organic referral analytics beyond the initial direct referral channel, and many other valuable insights and actions are all required to understand how to best invest your marketing spend when it comes to Social Media marketing for audience acquisition. There are several tools available that when combined, can help with a few of these things but until now, there just hasn’t been a cost-effective way to build a viral acquisition amplification strategy/ campaign that leverages existing owned and paid media to drive traffic and conversions exponentially, through multiple generations – all in a single tool/ platform.

The goal with using RYPL.io™ attached to your acquisition campaigns is to significantly increase the value of your existing media audience assets by leveraging them to organically drive more qualified traffic through existing social relationships with trusted, likeminded friends and followers. Going with the ‘300 followers’ social stat, let’s use the following assumptions:

You have a subscriber list of 2,000
You incentivize them to share an exciting offer with their social networks
That offer further incentivizes those who engage to further share with their audiences
We will use a 50% share rate and a 2% conversion-to-acquisition rate
1,000 people will share, your reach will grow to 300,000 and you will acquire 6,000 at the direct level.
If 50% of those direct referral acquisitions share (3,000), your reach would further increase by 900,000 and you would acquire an additional 18,000 at the 1st indirect level.
50% at that level who share (9,000) would increase your reach even further by 2,700,000 and further generate 54,000 new acquisitions.
Rinse & Repeat…

So by starting with existing media and not using any paid media, you were able to generate 78,000 new acquisitions – but you would only be charged for the initial 6,000 direct referral acquisitions. At a CPA of $25, your Amplification CPA is actually reduced to $1.92!

All of the resources to do this in campaign after campaign are included in the RYPL.io™ platform and you can run as many campaigns as you can manage.

This is how you use one pay-for-performance platform to redirect your paid media budget from limited acquisition channels to a single, virtually unlimited acquisition program.

Cross-Platform Sharing

Normally, users are limited to only being able to share within a single platform. As a result – shared posts within a platform were only limited to the reach that was available within that platform. RYPL.io™ campaign applets exist outside of social platforms, allowing for the generation of cross-platform sharing – freeing users to share across multiple platforms – thereby significantly increasing the reach of each share made – and growing the sharing potential exponentially. You can now make any post go viral!

The execution of a RYPL.io™ share creates a unique link that drives a user to the external campaign page and tracks the platform that executed the share, the campaign ID and the user who made the share – and connects them to anyone who further shares from there, forming a ‘parent-child’ relationship that allows for the creation of a ‘sharing genealogy’ which then creates a powerful visual – and valuable, actionable cross-platform data insights, demonstrating the power of the RYPL effect (amplification) of each share.

Incentivized Sharing

Now you can leverage incentives like contests and offers to drive viral amplification through organic referrals. Through the creation of our proprietary ‘appless-sharing’ technology, RYPL.io™ removed itself from the limitations imposed through restrictive social platform policies that blocked incentivized sharing. Most social platforms have tried to force campaign designers to use that platform’s built-in sharing apps, by claiming that this will help them compile multiple data points about each user that engages. This allowed them to build an automated approval process for each campaign, giving them the ability to block any campaign that was seen to be incentivizing sharing. This approval process slowed the ability to launch campaigns to a snail’s pace. Initially the data points they offered were quite valuable, but with privacy legislation that was subsequently introduced, restrictions were enforced that significantly reduced the legal availability of many of those data points, rendering the use and value of these social platform apps virtually pointless. RYPL.io™’s ‘appless-sharing’ technology removed itself from these restrictions by empowering the user to share a post from outside the platform – without the requirement of the social platform’s sharing apps – therefore eliminating their control over incentivized sharing.

Ready - Set - Amplify!

Getting Started

What's Involved In Running an Amplification Campaign?

The Chinese philosopher Lao Tzu has been credited with saying, “The journey of a thousand miles begins with a single step.” Starting can appear daunting unless you know what is required. We’ve laid out some key steps to help make it easier to get your amplification campaign planned and started. Consume the steps herein and you should find it much easier to get your campaign on the road.

Review Our Blog Articles

RYPL.io™ Blog

Below is the most recent blog content we’ve created to help you understand the benefit of amplification, and the value it affords those who engage it. Click here to enjoy all our blog content.