The Insider

Develop an audience and influencer base for CBS Entertainment Tonight single star proof of concept to build a digital conversion from broadcast TV with a single mention

View Campaign Metrics

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      • Clicks/visits: 10,326
      • Consumers capture rate from clicks/visits: 32%
      • Entrants opted-in in 3 day program: 3,357
      • Increase in clients email database: 58%
      • Viewers who shared: 625
      • Actual first person sharing referral: 317,704
      • Influencers captured: 235
      • Influencer retained sharing reach: 123,610
      • Average cost of opt-in: $0.67

TV / Entertainment Case Studies

Yes TV

The objective of the program was to leverage Owned media properties on the web and social to generate awareness of…

Entertainment Tonight

The Client Broadcast Network objective for the program was to integrate Social Media Crowd Sourcing and Social Media to build…

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