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Develop an audience and influencer base for CBS Entertainment Tonight single star proof of concept to build a digital conversion from broadcast TV with a single mention
View Campaign Metrics
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- Clicks/visits: 10,326
- Consumers capture rate from clicks/visits: 32%
- Entrants opted-in in 3 day program: 3,357
- Increase in clients email database: 58%
- Viewers who shared: 625
- Actual first person sharing referral: 317,704
- Influencers captured: 235
- Influencer retained sharing reach: 123,610
- Average cost of opt-in: $0.67
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