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JP Morgan Chase Canada
Credit card application test to lower the cost of acquisition for approved apps. Test online customer acquisition combining social and influencer marketing with key word search advertising to increase new account growth of credit cards apps through Pay Per Click and Earned Media.
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- Clicks/visits: 1,459
- Visitors from sharing & referrals: 64%
- Overall reduction in case of acquisition: 75%
- Reduction in cost of opt-in: 50%
- Conversion from visitor to application: 3.4%
- Influencers captured: 118
- Influencer retained sharing reach: 62,068
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