Generic Pharmaceutical
Develop a new email opt-in data base for nurturing in store programs for retailers through social and influencer marketing.
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- Clicks/visits: 76,049
- Consumer capture rate from click/visits: 15.5%
- Opt-ins in 14 day program: 11,814
- Actual first person sharing referrals: 265,532
- People who shared: 912
- Influencers captured with 56,282 retained sharing reach: 107