Florida Credit Union

Florida Credit Union group looking to go beyond email and direct mail customer acquisition and include social and influencer marketing to increase new account growth. Increase the number of account opens per marketing campaign by leveraging social media and incentive marketing.

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    • Clicks/visits: 2,548
    • Opt-in rate: 21%
    • Opt-ins in 14 day program: 544
    • 426 accounts opened by: 288 opt-ins
    • Total traffic from sharing: 35%
    • Influencers captured: 118
    • Retained sharing reach: 62,068

Confirmed account openings:

    • 342 General Account Openings
    • 33 Checking Accounts
    • 32 Savings Accounts
    • 17 Auto Loans
    • 2 Money Market Accounts

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