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Cold-FX
Client was tasked with lowering costs of campaign by amplifying results through Social Media, determining impact of influencers capturing email opt-ins for follow-up marketing and understanding the demographic make-up of opt-ins.
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- Clicks/visits: 114,106
- Visits from sharing & referrals: 78%
- Consumer capture rate from clicks/visits 79
- Opt-ins in 90 day program: 10,106
- Actual first person sharing referrals: 720,094
- Opt-ins from sharing & referrals: 79%
- People who shared: 2,369
- Influencers captured with 227,758 retained sharing reach: 433
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