Pharma

Develop a new email opt-in data base for nurturing in store programs for retailers through social and influencer marketing.

Client was tasked with lowering costs of campaign by amplifying results through Social Media, determining impact of influencers capturing email opt-ins for follow-up marketing and understanding the demographic make-up of opt-ins.

Performed a Direct Response owned email program to increase Lakota’s owned email database of new customer prospects. 3,057 emails sent to existing customers. There was also a single mention during a show to drive traffic.