Bank of Montreal
Grow a B2B customer prospect database through social and influencer marketing to increase new business account growth of credit accounts through Pay Per Click and Social advertising.
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- Media Budget: $25,000
- Cost Of Opt-In: $.40
- FB Referral Impressions: 8,067,046
- FB Personal Referral CPM: $.32
- TW Referral Impressions: 1,114,790
- TW Personal Referral CPM: $.04
CONVERSION FUNNEL:
- Campaign Visits: 354,873
- Campaign Entries: 130,354 (48.38% conversion of visits to entry)
- Campaign Opt-ins: 61,498 (17.3% conversion of entries to opt-in)
FAN SHARING STATS:
- 26,688 fans shared on multiple platforms
- Facebook Shares: 23,867 creates 8,067,046 – 1st person referrals
- Twitter Shares: 5,438 creates 1,114,790 – 1st person referrals
- Email Shares: 381 – 1st person referrals
- LinkedIn Shares: 3,872 – 1st person referral
- Share Link: 1,538 – 1st person referrals
FAN SHARE CONVERSION:
- Free sharing created: 9,181,836 1st person referral impressions
- 58,284 visits came from fan sharing 16% of total traffic
FAN INFLUENCER STATS:
- 4,004 influencers brought in at least 1 visitor
- Top influencer brought in – 5,938 visits
- Top Opt-in influencer brought in – 3,205 opt-ins
PROGRAM AVERAGE DEMO:
- 71% Female
- 29% Male
PROGRAM AVERAGE AGE:
- 18-24 – 0%
- 25-34 – 7%
- 35-44 – 15%
- 45-54 – 24%
- 55-64 – 31%
- 65+ – 23%
TRAFFIC MEDIUM:
- Desktop – 31%
- Mobile – 55%
- Tablet – 13%
REACH:
- US – 81%
- CAN – 15%
- International – 4%
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