• • Media Budget: $25,000
  • Cost Of Opt-In: $.40
  • FB Referral Impressions: 8,067,046
  • FB Personal Referral CPM: $.32
  • TW Referral Impressions: 1,114,790
  • TW Personal Referral CPM: $.04

CONVERSION FUNNEL:

• • Campaign Visits: 354,873
  • Campaign Entries: 130,354 (48.38% conversion of visits to entry)
  • Campaign Opt-ins: 61,498 (17.3% conversion of entries to opt-in)

FAN SHARING STATS:

• • 26,688 fans shared on multiple platforms
  • Facebook Shares: 23,867 creates 8,067,046 – 1st person referrals
  • Twitter Shares: 5,438 creates 1,114,790 – 1st person referrals
  • Email Shares: 381 – 1st person referrals
  • LinkedIn Shares: 3,872 – 1st person referral
  • Share Link: 1,538 – 1st person referrals

FAN SHARE CONVERSION:

• • Free sharing created: 9,181,836 1st person referral impressions
  • 58,284 visits came from fan sharing 16% of total traffic

FAN INFLUENCER STATS:

• • 4,004 influencers brought in at least 1 visitor
  • Top influencer brought in – 5,938 visits
  • Top Opt-in influencer brought in – 3,205 opt-ins

PROGRAM AVERAGE DEMO:

• • 71% Female
  • 29% Male

PROGRAM AVERAGE AGE:

• • 18-24 – 0%
  • 25-34 – 7%
  • 35-44 – 15%
  • 45-54 – 24%
  • 55-64 – 31%
  • 65+ – 23%

TRAFFIC MEDIUM:

• • Desktop – 31%
  • Mobile – 55%
  • Tablet – 13%

REACH:

• • US – 81%
  • CAN – 15%
  • International – 4%