Entertainment Tonight

The Client Broadcast Network objective for the program was to integrate Social Media Crowd Sourcing and Social Media to build a social contact viewer base and incentive momentum towards tuning into the targeted show.

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      • Clicks/visits: 124,408
      • Consumers capture rate from clicks/visits: 24%
      • Entrants opted-in in 22 day program: 29,857
      • Viewers who shared: 12,238
      • Actual first person sharing referral: 6,216,794
      • Influencers captured: 1,492
      • Influencer retained sharing reach: 784,792
      • Average cost of opt-in: $0.63

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