Witness To A Trial

This campaign was run to create a sharing amplification for the digital short Witness to a Trial. It was targeted to existing Grisham fans to build social momentum and awareness but to also leverage the digital version to reach a younger demographic. The program achieved significant success with these objectives.

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    • Media Budget: $1,500
    • Cost Of Opt-In: $0.21
    • FB Referral Impressions: 906,854
    • FB Personal Referral CPM: $0.60
    • TW Referral Impressions: 527,072
    • TW Personal Referral CPM: $0.35

CONVERSION FUNNEL:

    • Campaign Visits: 43,570
    • Campaign Entries: 15,578 (36% conversion of visits to entry)
    • Campaign Opt-ins: 6,878 (44% conversion of entries to opt-in)

FAN SHARING STATS:

    • Total Shares: 3,651 fans shared 5,720 times on multiple platforms
    • Facebook Shares: 2,534 creates 906,854 – 1st person referrals
    • Twitter Shares: 2,534 creates 527,072 – 1st person referrals
    • Email Shares: 373 – 1st person referrals
    • LinkedIn Shares: 130276 – 1st person referral
    • Share Link: 148 – 1st person referrals

FAN SHARE CONVERSION:

    • Free sharing created: 1,433,926 1st person referral impressions
    • Visits from free sharing: 18,729 visits came from fan sharing – 43% of total traffic

FAN INFLUENCER STATS:

    • 2,807 influencers brought in at least 1 visitor
    • Top influencer brought in: 372 visits
    • Top influencer brought in: 288 entrants
    • Top Opt-in influencer brought in: 144 opt-ins

PROGRAM AVERAGE DEMO:

    • 71% Female
    • 29% Male

PROGRAM AVERAGE AGE:

    • 18-24 – 4.43%
    • 25-34 – 13.94%
    • 35-44 – 19.18%
    • 45-54 – 26.4%
    • 55-64 – 26.58%
    • 65+ -9.42%

TRAFFIC MEDIUM:

    • Desktop 62%
    • Mobile 28%
    • Tablet 10%

REACH:

    • US – 81%
    • CAN – 15%
    • International 4%

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