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Ooka Island
Online game company was looking to increase its game conversion rates using social media and influencers. Visitors were provided the ability to get a discount for purchase and an additional discount is they shared the offer with friends and family.
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- Clicks/visits: 22,504
- Consumer capture rate from click/visits: 16%
- Opt-ins in 7 day program: 3,525
- New game subscriptions: 2,335
- Total traffic coming from sharing: 16%
- Actual first person sharing referral: 491,284
- Influencers captured: 127
- Retained sharing reach: 66,802
- Year one subscription revenue: $175,000
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