Reduce Cost of Acquisition

Pricing

RYPL.io campaign: FREE
Direct Referrals: $1*
Indirect Referrals: FREE

**1st Campaign – Completely free!

Campaigns are always free. Until further notice, Direct Referrals will cost only $1 and Indirect Referrals remain free!

*In the diagram above, an existing audience member influences 2 Direct Referrals. Those 2 Direct Referrals influence a total of 28 Indirect Referrals. Total referrals influenced is 30, but you only pay for 2.

Leverage Paid Media:

Before RYPL.io:
The goal with lead generation is to reduce your cost of acquisition (CoA). The most efficient way to do this is by increasing the number of leads acquired with the same budget. A standard practice to do this is AB testing, using analytics to see which of multiple ads are performing best and then moving your budget to those ads, turning off the lower performing ones.

With RYPL.io:
Rypl.io gives you an additional edge by empowering you to generate thousands of additional leads or ‘referrals’ organically, with the same budget.

We use the ‘split-budget’ concept where you put a specified percentage of your current budget to your current ad strategy and the remaining percentage towards the ‘force-multiplier’ of automated organic referral generation.

You will generate Direct Referrals – influenced directly from those leads you acquired from your ads, and you will generate Indirect Referrals – those who are influenced indirectly from those Direct Referrals, who then further generate more Indirect Referrals, who also generate additional Indirect Referrals and so on, ‘ad infinitum’, until the campaign closes.

You only pay for the Direct referrals and they only stop once the allocated budget portion is used.

A huge additional ‘byproduct benefit’ you get that is unique to the RYPL.io platform is that a paid ad campaign in a single social or search platform becomes a force-multiplier, spreading the ad beyond that single platform into other platforms, extending your reach into those platforms organically and giving you a much wider cast net.

PAID AD EXAMPLE:
If you have a budget of $10,000 for digital ads which typically generates 500 leads, with the automated organic referral generation process, you could simply apply 50% of that budget to the same digital ads to get 50% of the results (250 leads) – and you would then apply the other 50% to automated organic referral generation to generate 250 Direct Referrals – and an unlimited amount of Indirect Referrals. Every Indirect Referral generated continues to lower your CoA – and you will always get more referrals than you would without using ‘Engineered Virality’.

Leverage Owned Media:

Before RYPL.io:
Your owned audience is one of your most valuable assets. It makes obvious sense to leverage them to get referrals. Leveraging your owned media works in much the same way as leveraging your paid media – with one huge difference – you get to skip the ‘paid’ part! Some companies do this very well – while others completely miss the opportunity. Most attempts at creating programs to generate referrals from owned media are markedly manual in nature, making cross-platform reach, relationship tracking and gaining accurate, actionable analytics to determine success and for future campaign optimization almost impossible.

With RYPL.io:
Your existing owned media audience of subscribers, followers, fans, etc., has already been paid for, so they are, in practical terms, your most valuable asset in generating more referrals, without having to run paid ad campaigns. RYPL.io was developed to automate the entire process of generating referrals. As a result of this automation, we were able to create a multi-level chain-reaction generation of referrals that goes beyond a single social or messaging platform into any of the platforms you wish to penetrate.

You will generate Direct Referrals – influenced directly from your owned media, and you will generate Indirect Referrals – those who are influenced indirectly from those Direct Referrals, who then further generate more Indirect Referrals, who also generate additional Indirect Referrals and so on, ‘ad infinitum’, until the campaign closes.

Again. you only pay for the Direct Referrals and they only stop being generated once your budget is used.

OWNED MEDIA EXAMPLE:
Set a referral budget of say $5,000. Invite your owned media (email lists, social followers) to enter your incentivized promotion. Let’s say you do a ‘Win What You Spend’ promo that offers a 20% discount by entering and a chance to win their order simply by sharing the promo.

Your owned media members share and it generates 250 Direct Referrals – and an unlimited amount of Indirect Referrals. Every Indirect Referral generated continues to lower your CoA – and you will always get more referrals than you would without using the ‘Engineered Virality’ in RYPL.io.

By implementing ‘Engineered Virality’ to generate lead referrals, you can build your owned audience to such a large size that you will eventually be able to eliminate paid advertising altogether as you will be able to generate a continually growing audience through referral amplification.

What Happens When I Hit My Budget Target?

A campaign typically runs for 30 days. When you reach your budget target prior to the end of a campaign, you have the option of stopping the ‘direct’ portion of the campaign and letting the ‘indirect’ portion continue to generate referrals. If you wish to continue acquiring direct referrals for the balance of the campaign period, you can leave the full campaign running and you simply pay the set direct referral rate for all the direct referrals generated during the campaign.

We’ve created a simple calculator to help demonstrate the drastic drop in CoA that occurs when you automate your referral generation.

Let's Get Started!

We believe in the ‘hands-on’ approach and strong campaign support to get the most out of every campaign. That’s why we do all the heavy lifting. This allows for a campaign to be set up, tested and running live within as low as 24 hours! Simply click the button below, fill in and submit the form, and we will reach back to set up a time to chat and discuss the details of your campaign.