RYPL.io™ augments your DCRO strategies by coupling your current sales funnel to a multi-layered reverse sales funnel that amplifies the number of qualified leads that are generated, from each layer. As your current acquisition strategies generate leads and take them through your funnel process, RYPL.io™ activates each new lead at any point in your funnel into an organic influencer, tapping into their unique social reach, audience or community of likeminded people, creating multiple individual ‘micro-funnels’ where more qualified leads are generated and activated to become organic referral acquisitions. These acquisitions go on to generate additional ‘micro-funnels’ of qualified leads who are also activated as organic influencers – which then tap into their social reach, widening or amplifying the acquisition funnel at each new level, generating new organic referral acquisitions at an exponential rate.

This amplification process allows you to build a qualified audience much faster than it takes with a traditional funnel on its own, stretches your marketing dollar by getting more acquisitions for less, and allows you over a period of time to move your marketing budget from digital ads over to amplification, reducing your cost of acquisition and overall marketing budget – and therefore increasing profitability. Amplification allows for 3 very important considerations:

• Build An Audience Asset
• Increase Sales Revenues
• Reduce Cost of Acquisition

Amplification can play a significant role in optimizing your conversion rate. And because each person acquired through amplification comes from a trusted relationship referral, you reduce much of the effort required to build that trust – starting right away with a warm lead as opposed to a cold lead.