Cross-Platform Content Distribution Share Bar

Share bars are used on many websites. They give site visitors an easy way to share content they find valuable with those in their social communities. Unfortunately, in most cases, that’s where the value ends. You have no idea of sharing volumes, what social platforms, marketing channels or influencers amplified your content best, increased reach stats or any other potential benefit derived from any amplification generated through sharing.

RYPL.io’s Cross-Platform Content Distribution Share Bar Takes Content Distribution To A Whole New Level.

RYPL.io’s Share Bar sets itself apart with a plethora of unparalleled features that deliver value unavailable with traditional share bars.  Think about it – It is standard practice when running a digital marketing acquisition campaign to analyze metrics to gain insights that equip you for the optimization of future campaign strategies.  We think you should expect the same from any amplification acquisitions derived as a result of the implementation of a Share Bar.  After all, that is the entire purpose of having a Share Bar.

Cross-Platform Content Distribution Share Bar

RYPL.io's Value+ Referral Share Bar

The Value+ Referral Share Bar is being offered for free – and is a great place to start, to demonstrate and realize the value of a Share Bar based on Amplification:

    1. Cross-Platform Organic Content Distribution & Amplification
      When shares are made using Rypl.io’s Share Bar, everyone who engages the shared content has the opportunity to further share that content on a different platform than the one they initially saw the content on, beginning a new ripple chain reaction outside of the initial platform.  This cross-platform sharing can continue to spread by leveraging our proprietary ‘Engineered Virality’, creating mass organic referrals through amplification. 
    2. Incentivized Content Distribution
      RYPL.io bases the success of their content distribution & amplification campaigns on the incorporated strategy of incentivized sharing.  When you offer a ‘carrot’ to share, your content gets distributed in an exponential fashion.  As each user shares, the incentive is passed along, stimulating the creation of a chain reaction or ripple effect of sharing, referrals, engagement, audience growth and sales.
    3. Lookalike Built-in
      Since birds of a feather flock together – and social communities are typically filled with people of like mind – when you invite someone to share, you are tapping into additional valuable networks of people who are highly likely to fit your targeted audience profile.
    4. Extended Reach
      Content that incorporates RYPL.io’s Cross-Platform Content Distribution & Amplification Share Bar generates significantly deeper and wider reach for the content’s creator, allowing for an increase in exposure of both the content and its creator, and resulting in amplified distribution, traffic and audience growth.
    5. Audience Growth
      Your audience is your most valuable asset. It is made up of Owned, Paid, Earned and Latent (unrealized) media. Amplified acquisition using RYPL.io’s Cross-Platform Content Distribution & Amplification Share Bar continually scales your audience. When you present the opportunity to share using Rypl.io’s proven incentivized content distribution strategies, you will perpetually grow your audience in an organic and viral fashion.

RYPL.io's Amplification Analytics Referral Share Bar

The Amplification Analytics Referral Share Bar unlocks access to significant business value that will leave you wondering why it took so long to implement it!  By adding Acquisition Attribution to your content distribution strategies, you will change the entire landscape and destination of your business.  The Amplification Analytics Share Bar includes an acquisition form that gives you the ability to implement a full Acquire & Amplify campaign.  This moves you into the fullness of ‘Engineered Virality’, allowing you to capture valuable data attributions that can optimize business decisions – and amplify programs and tools like subscriber acquisition forms, reviews, post-purchase thank-you pages and virtually anything else you’d like to amplify.  See our pricing page for details.

By unlocking Amplification Analytics to identify Acquisition Attribution, you will be empowered to know what’s working with your campaign and what needs to be changed to optimize each campaign.

    1. Amplification Network Audience Attribution Analytics
      It’s all about growing your audience – and identifying the best ways to do that!  Each person who engages content distributed through RYPL.io’s Cross-Platform Content Distribution & Amplification Share Bar is digitally connected to the one who shared the content that was engaged. This allows for the attribution and mapping of relationship data that forms a visual network and gives you insights around who your strongest organic influencers are, as well as your most productive marketing and social & messaging channels – as you grow your audience through organic referrals.
    2. Amplified Engagement
      As a result of Network Attribution, you are able to capture meaningful data that can be leveraged to optimize future campaigns with targeted opportunities to connect with qualified leads, further amplifying engagement.  Having access to this incredibly valuable data is a complete game changer when it comes to implementing a share bar on your site!  More eyeballs equals more audience.  More audience equals more engagement.  More engagement equals more sales.  Now your share bar becomes a silent salesperson and your cost of sales is reduced significantly.
    3. Reduced Cost of Acquisition (CoA)
      In marketing lingo, organic growth is called ‘Earned Media’. Earned media refers to acquisitions that were acquired without cost. The referrals that are acquired through RYPL.io’s Cross-Platform Content Distribution & Amplification Share Bar are all earned media because they came in organically, as the result of shared content. This drives down your CoA significantly.  As an example, when a paid ad generates a single referral, by leveraging RYPL.io’s share bar that single referral can turn into multiple new referrals through both direct and indirect sharing through the multiple layers of social network reach penetrated.  You paid for a single lead but received multiple leads – impacting your CoA.
    4. Increased Revenues
      It stands to reason that when you grow your audience, you increase the opportunity to scale sales revenues.  When a person shares your content in their social spheres, that content is exposed to an audience filled with likeminded people in trusted relationships, with a high likelihood of having similar traits and even buying propensities to the person who shared.  One of the oldest rules in marketing: Increase your reach, increase your audience; Increase your audience, increase your sales.

Destination Settings

There are 2 destination settings for the Cross-Platform Content Distribution Share Bar.

    1. Open Destination (FREE)
      An Open Destination Share Bar is the standard and most popular use of the Share Bar as it can be placed on any page on a website, without having to specify a target destination.  This makes it easy to simply add the Share Bar to any page so that what is shared is always the page the user is currently on.
    2. Target Destination ($4.99/ URL/Mth)
      The Target Destination Share Bar has a specific URL hard-coded to it.  This is very useful when you want to give the user the opportunity to share a different URL than the page they are currently on.  For example, if you are on a page with different sections, a share-bar can be set up within a given section. to share that section, whether sharing a hash tag anchor that brings someone back to that section of the page, or sharing a completely different URL that takes the user to a different page that may offer a deeper dive on the topic within the initial section, similar to a page with blog excerpts that uses a ‘Read More…’ button.  Another example is a product list page where a user can share one product from that page list and the dedicated URL would be a page specific to that product’s details.

To get your very own Cross-Platform Content Distribution Share Bar, simply decide on the social and messaging platforms you want to make available to share on and submit your request. We will create the share bar and send you the code with instructions for placing on your site. Include any unique Destination Specific URLs.

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