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Organic Influence, or OI, refers to the ability of individuals or entities to affect the thoughts, opinions, and behaviors of others in a natural and authentic way, without the use of paid promotions or advertising. This type of influence is often rooted in trust, credibility, and a genuine connection between the one influencing and their communities of friends and followers. In the realm of marketing, harnessing organic influence can be a powerful strategy with a multitude of benefits, not the least of which is ‘likemindedness’.