Canadian Tire Financial
Grow a database of credit card customers leads through a referral program from existing credit card customers.
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View Campaign Metrics
Click the Toggle button below to view this campaign’s metrics
- Clicks/visits: 21,000
- Consumer capture rate from clicks/visits: 61%
- Opt-ins in 45 day program: 13,000
- Opt-ins selected offers: 24,000+
- Overall reduction in cost of acquisition: 66%
- Control group cost: $25.00
- Program outcome: $2.00
- Reduction in cost of opt-in: 88%
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