Lakota
Performed a Direct Response owned email program to increase Lakota's owned email database of new customer prospects. 3,057 emails sent to existing customers. There was also a single mention during a show to drive traffic.
View Campaign Metrics
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- Clicks/visits: 16,179
- Increase in traffic from emails sent: 529%
- Opt-ins in 30 day program: 940
- Increase in owned email database: 69%
- Cost of opt-in reduction: 29%
- Increase in visitor to buyer conversion rate: 32%
- E-commerce visitor to buyer conversion rate: 9.6%
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